signage

What Are The Different Types of Signage?

What is signage? First, signage is one of the types of outdoor advertising. This is a specialized marketing tool that can be found most often on building facades. The function of the sign is to convey information to the addressee, as well as create an image of the advertising object. Signage can also be seen as a design element, while at the same time conveying the shortest information needed to potential customers. 

Signage installed at the entrance to a store or government agency does not need to be approved by the administration. It is only important that they comply with the established regulations. Any mention of brands must be coordinated with the governing structures.

What is outdoor advertising? 

In general, this term unites all means of promoting products located in the street. The birth of this type of advertising took place in the 19th century. At that time, advertisers were not yet so creative and got along with various posters that occupied bored passers-by in shopping areas and train stations.

The world of outdoor advertising is surprisingly variable today, and we never cease to be amazed at the opportunities the clients face. The choice is so wide that sometimes it is simply impossible to decide! Let’s take a look at what advertising agencies offer and compare the options presented.

  1. Wall-Mounted Signs. They perform an orientation function, and also invite the client to find out more about the place. The first impression of the company and the brand depends on such an advertising sign. Your task is to make it as stylish and individual as possible because it depends on this whether a potential client chooses your service or goes to competitors. A sign for a store is a profitable and effective investment.
  2. Sidewalk signs. These signs are placed at the entrance to the building and orient a passer-by or visitor. They are also actively used to form an image, attract new partners, and create trust on the part of distributors. Usually, sidewalk signs are used to show the seriousness of the company, its wealth, and its values.
  3. Window Graphics. Most often they are used inside buildings to create comfort and office image. A pleasant addition to the premises for both visitors and employees. In many ways, the design of window graphics depends on the appearance of the office and the values of the company’s employees. There can be internal jokes, quotes from inspiring personalities, and simply beautiful images of top products.
  4. Pylon Sign. They are located near the front door and offer basic information about the company to passers-by. They inspire the trust of potential customers by creating associative rows and telling everything a customer needs to know when they first contact a store or office. Most often, this is a very short and not too variegated presentation, necessarily including the operating mode.

Final thoughts

The world of outdoor advertising is rich and diverse, and you probably have a hard time deciding on the choice of your individual signage. What signage will attract customers? Which signage works best? These and other questions you can ask in the printing house. Digitek will help you make the right choice and create a worthy product at an affordable price.